Hospitality is at the heart of Europe - let's work for its recovery and growth

Recovery and growth

For jobs, heritage and community, Europe needs a plan to support a vibrant and sustainable hospitality sector.

Working in partnership

This can only be achieved by business, Governments and the European institutions working together in close partnership.

Our Five Pledges

  Listen to and support the hospitality sector however we can, as key value chain partners

Help the sector to get the support from policymakers it needs

Champion ‘safe socialising’ that recognises the unique nature of hospitality settings

Develop with all stakeholders smart, sustainable recovery and growth solutions

#WeStandReady, count us in!

The Sense Group (TSG), is an organisation founded in 1997 by producers and importers of alcoholic beverages in Malta.

TSG’s main objective is to reduce alcohol related harm by promoting moderate drinking and over the years it has organised numerous campaigns to promote responsible patterns of drinking. It has worked with all industry stakeholders and Government on various initiatives over the years and primarily the formulation of the National Alcohol Policy. is the website which answers some of the most commonly asked questions about the effects of alcohol.

“Throughout the pandemic we have sent out the right message of support to all affected by this unprecedented crisis and voiced our backing to both industry and front-liners through our “Moderation Matters” campaign in 2020 and soon with our “Opening Together“ campaign this summer“

Ray Grech - Director General of The Sense Group
Ray Grech

Director General of The Sense Group

Our advocacy - Two minute reads

  • Drinkaware Malta’s ‘Opening Responsibly’ campaign aims to encourage the public to support efforts by the hospitality sector to ensure a safe but enjoyable summer for all. Read more

  • The first week during which restaurants were allowed to reopen went ‘better than expected’ the Malta Hotels and Restaurants Association (MHRA) President Tony Zahra told The Malta Independent (17 May). Read more

  • Snack bars & restaurants have reopened their doors with strict protocols in place. Read more

  • The current predictions, which stand to change, as no one have the experience of a pandemic, is that we need at least another 3 years to manage to reach the numbers of tourists we had in 2019 (15 May). Read more

  • COVID-battered Malta to pay tourists who visit this summer (9 April 2021). Read more

  • E&Y - COVID-19 - Industry Pulse Report: Tourism  (13 May 2020) - This publication incorporate the most updated publicly available information in relation to the impact of the virus on the industry, the Government and regulators’ response actions as well as an updated economic assessment in accordance with our view. Read more 
Tony Zahra - President - Malta Hotels & Restaurants Association
Tony Zahra

President - Malta Hotels & Restaurants Association

“Malta’s Tourism Industry represents about 20 per cent of the economy and its benefits percolate through the entire economy.  Malta will have 75 per cent of all adults vaccinated with a first jab by mid June 21 and thus achieve the so-called herd immunity. Malta is ready to safely reignite its hospitality industry and return life to normality.”